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Bluck John: Christian Communication Reconsidered (WCC Publications Geneva 1989)

"Because it is an act on behalf of a community the choice of sermon form and style will depend on my contract with the receivers (a shared set of expectations and understandings that has to be constantly reviewed and updated);
Because it is a gospel proclamation on my care and respect for the biblical text and the liturgical context;
Because it is an art form on my responsibility for a style that gives clarity cherence brevity variety humour ...;
Because it is a faith event on my obligation to own and anchor the exegesis in the present experience of livng in Christ that I share with the community of faith. [Quote p. 39]